2024
Kalash Coins
Loyalty adoption from 10% to 85%
Optimised coin-to-gold redemption to grow Kalash rewards loyalty adoption from 10% to 85%
- Services
- Product Led Growth
- UX / UI for Mobile
- UX Research
- Shipped MVP
- Dev handoff
- Client
- Kalash
- Location
- Bangalore, India
- Info
- Kalash Coins redesigned the coin-to-gold redemption journey so Kalash rewards felt clearer and more valuable — lifting loyalty-program adoption from 10% to 85%.
Project Overview
Kalash Coins optimised the “coin” to gold redemption journey to increase adoption of Kalash's rewards loyalty program from 10% to 85%.
This case study page is the live shell for the project — flow detail, research, and outcome visuals will land here as assets are ready.